Identification of target market segments within your customer database to enhance your marketing efforts

Facts & Figures

Repeat Facts

  • • 95% of customers a dealer "sold to" will purchase again in their lifetime
  • • Closing ratios are seven times higher with repeat customers than expensive walk-ins
  • • Costs of generating a sale with repeat customers is five times lower
  • • Gross profit is higher
  • • Manufacturer CSI scores will increase with repeat customers

Referral Fact

  • • 30% of customers have a relative who will be trading in a vehicle within 90 days

Sad Fact

  • • 90% of those previous customers will not be contacted by his/her salesperson after delivery

Dealer Satisfaction

  • 99% of our customers will "strongly" or "very strongly" recommend us to others
  • 95% of customers who have been with us for four or more years have seen repeat sales increase in the third and fourth years by 114%

CONNEXMarketing

CMdata™

MarketingCMdata™ provides lists that can help your dealership turn target markets into active prospects. Your dealership customers can be profiled and prospects identified that fit the profile. These lists can be enhanced using specific demographic and lifestyle data to further refine the prospect list and to help ensure a return on your investment. For example, you may be interested in prospects that have certain lifestyle attributes that you can use in a targeted promotional campaign or have certain incomes levels so you can promote a specific type of vehicle to them.

We have teamed up with Experian Automotive, a recognized leader in list hygiene and development, to provide solutions for your prospecting needs. Their consumer demographic databases allow for the analysis of local market ownership characteristics and use the information to develop targeted prospect lists.

Working with us, you only need to request the type of report and we do the rest. CMS has the ability to turn around data requests quickly. Custom reports are available based upon selected criteria. In addition, a discount will be applied when using the demographic data from these reports for a direct mailer. Your cost is a flat fee per-report and a per-record charge.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about how our products can help your dealership maximize its sales potential.