Identification of target market segments within your customer database to enhance your marketing efforts
Acquisition
CAprospect™
CAprospect™ follows up on prospective customers identified through walk-ins, the Internet or by phone. Timely communications are provided by letter, email or upgraded mailers. Eight points of contact are provided over a one-year period. Those who become "sold" will not receive further communication through the CAprospect™ follow-up program, but can then be tracked via the CRcontact™ customer relationship management (CRM) program.
An optional phone survey is available to identify "hot prospects." Reports can be viewed on your personal website page, MyCMS.
Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about our comprehensive CRM programs.