Identification of target market segments within your customer database to enhance your marketing efforts

NADA Certified

Customer Management Systems™ has been identified as a leading CRM Vendor by the National Automobile Dealers Association. Marketing, Service & Support, and Sales Force Automation (SFA) are the three categories within a CRM Solution. CMS has worked diligently to offer a Comprehensive CRM Solution for automobile dealerships for the past 20 years.

CONNEX Acquisition

CAprospect™

AcquisitionCAprospect™ follows up on prospective customers identified through walk-ins, the Internet or by phone. Timely communications are provided by letter, email or upgraded mailers. Eight points of contact are provided over a one-year period. Those who become "sold" will not receive further communication through the CAprospect™ follow-up program, but can then be tracked via the CRcontact™ customer relationship management (CRM) program.

An optional phone survey is available to identify "hot prospects." Reports can be viewed on your personal website page, MyCMS.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about our comprehensive CRM programs.