Identification of target market segments within your customer database to enhance your marketing efforts

Statement of Benefits

The Connex® Marketing product suite provides you with tools to analyze your customer database and identify prospective customers for the most profitable market segments to ensure that your marketing efforts produce optimized results. CMS can provide this service at a fraction of the cost of doing it yourself.

CONNEXMarketing

CAprospect™

MarketingCAprospect™ follows up on prospective customers identified through walk-ins, the Internet or by phone. Timely communications are provided by letter, email or upgraded mailers. Eight points of contact are provided over a one-year period. Those who become "sold" will not receive further communication through the CAprospect™ follow-up program, but can then be tracked via the CRcontact™ customer relationship management (CRM) program.

An optional phone survey is available to identify "hot prospects." Reports can be viewed on your personal website page, MyCMS, and printed at your dealership. Immediate Attention Reports provide contact information and status for prospective customers and the type of communication that was sent. Each month, a summary showing prospect status (with those who have become "sold" dropped off the list) will be provided.

You provide us with information about prospective customers who contact you via walk-in, phone or Internet and we do the rest. We provide the tools for marketing to prospective customers for increased sales. Pricing is per-prospect submitted for follow-up. The optional phone survey is priced separately.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about how our products can help your dealership maximize its sales potential.