Identification of target market segments within your customer database to enhance your marketing efforts

Facts & Figures

Repeat Facts

  • • 95% of customers a dealer "sold to" will purchase again in their lifetime
  • • Closing ratios are seven times higher with repeat customers than expensive walk-ins
  • • Costs of generating a sale with repeat customers is five times lower
  • • Gross profit is higher
  • • Manufacturer CSI scores will increase with repeat customers

Referral Fact

  • • 30% of customers have a relative who will be trading in a vehicle within 90 days

Sad Fact

  • • 90% of those previous customers will not be contacted by his/her salesperson after delivery

Dealer Satisfaction

  • 99% of our customers will "strongly" or "very strongly" recommend us to others
  • 95% of customers who have been with us for four or more years have seen repeat sales increase in the third and fourth years by 114%

CONNEX Marketing

CMresources™

MarketingCMresources™ is an analytical customer acquisition tool used in conjunction with your dealership's database to determine customer demographics and buying patterns. The demographic data reports available include identification of sales potential by zip code, vehicle model sales and service customers. These reports can help you identify new market segments for advertising and marketing or promotional campaigns.

Working with us, you only need to request the type of report -- we do the rest! CMS has the ability to turn around data requests quickly. Custom reports are available based upon selected criteria. In addition, a discount will be applied when using the demographic data from these reports for a direct mailer. Your cost is a flat fee per report and a per-record charge.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about how our products can help your dealership maximize its sales potential.