Identification of target market segments within your customer database to enhance your marketing efforts

Facts & Figures

Repeat Facts

  • • 95% of customers a dealer "sold to" will purchase again in their lifetime
  • • Closing ratios are seven times higher with repeat customers than expensive walk-ins
  • • Costs of generating a sale with repeat customers is five times lower
  • • Gross profit is higher
  • • Manufacturer CSI scores will increase with repeat customers

Referral Fact

  • • 30% of customers have a relative who will be trading in a vehicle within 90 days

Sad Fact

  • • 90% of those previous customers will not be contacted by his/her salesperson after delivery

Dealer Satisfaction

  • 99% of our customers will "strongly" or "very strongly" recommend us to others
  • 95% of customers who have been with us for four or more years have seen repeat sales increase in the third and fourth years by 114%

CONNEXMarketing

CMsolutions™

MarketingCMsolutions™ is a comprehensive customer acquisition program that enhances your dealership's customer database with additional demographic data. The Household Report identifies potential new customers from the households of the customers who have already purchased from you. The Dealer Profile Report analyzes your customer database to identify trends to target prospecting or marketing to your customers. These reports can help you identify new market segments for advertising and marketing or promotion campaigns.

Working with us, you only need to request the type of report and we do the rest. CMS has the ability to turn around data requests quickly. Custom reports are available based upon selected criteria. In addition, a discount will be applied when using the demographic data from these reports for a direct mailer. Your cost is a flat fee per-report and a per-record charge.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about how our products can help your dealership maximize its sales potential.