Identification of target market segments within your customer database to enhance your marketing efforts

Facts & Figures

Repeat Facts

  • • 95% of customers a dealer "sold to" will purchase again in their lifetime
  • • Closing ratios are seven times higher with repeat customers than expensive walk-ins
  • • Costs of generating a sale with repeat customers is five times lower
  • • Gross profit is higher
  • • Manufacturer CSI scores will increase with repeat customers

Referral Fact

  • • 30% of customers have a relative who will be trading in a vehicle within 90 days

Sad Fact

  • • 90% of those previous customers will not be contacted by his/her salesperson after delivery

Dealer Satisfaction

  • 99% of our customers will "strongly" or "very strongly" recommend us to others
  • 95% of customers who have been with us for four or more years have seen repeat sales increase in the third and fourth years by 114%

CONNEX Marketing

 

MarketingConnex® Marketing is a comprehensive customer acquisition program that helps to identify and capitalize on your automobile dealership's marketing opportunities.

CMresources™ is an analytical tool used in conjunction with your database to determine customer demographics and buying patterns.

CMsolutions™ enhances your customer database with additional demographic data. This data can help identify prospects in target markets.

CMdata™ provides lists that can help you turn target markets into active prospects. Your customers can be profiled and prospects identified that fit the profile. These lists can be enhanced using demographic data to further refine the prospect list to help ensure a return on your investment.

CMprospect™ follows up on prospective customers identified through walk-ins, by the Internet or by phone. This program provides timely communication with prospective customers and provides the follow-up critical in closing a sale. This reduces lost sales opportunities and increases revenue.

Connex® Marketing automobile dealership marketing programs are available for purchase separately or together. There is a flat fee per report and a per-record charge.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to learn more about how our products can help your dealership maximize its sales potential.