A widely implemented strategy for managing a dealership's interactions with customers, clients and sales prospects.

  • CRM Solution

CAconnexion 4.0

CAconnexion is an affordable solution for your dealership. We are not trying to compete with the larger CRM programs. We offer a basic Sales Automation Tool that is designed to help dealerships stay organized and follow-up. CMS can integrate with all DMS systems. If you have the data, we can use it! All products are completely customizable. Don't waste your money buying a large system when you can get CAconnexion for a fraction of the cost. Call us today to set up your FREE Dealership Assessment. Schedule now with Dominic at 330.608.9047.

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Developing a CRM Strategy

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Chris Hawley, Senior Commercial Manager for Sage UK, discusses the importance of CRM and why software integration has become increasingly popular in the current economic climate.

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This short video gives an overview of what a CRM can provide for your business.

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CRM Solution

Forrester A Leading Marketing Research Firm, Forrester, studied 286 companies and various product platforms to determine the core elements of a CRM solution. Below is a summary of the segmentation of product platforms to ensure a successful CRM solution:

  • Customer Targeting: helps marketers define and develop new products, prioritize target markets and communicate offers. CMS Product
  • Customer Acquisition: helps salespeople sell by configuring solutions, setting prices, quoting, contracting, and taking customer orders. CMS Product
  • Customer Retention: supports customers after the sale, indicating scheduling installation and repairs, billing, diagnosing customer problems and routing customer inquires. CMS Product
  • Customer Understanding: collects and analyzes feedback and customer interactions with companies. CMS Product
  • Customer Collaboration: works collaboratively with customers, enabling them to interact with and support each other.

Call us at 1-800-842-1820 or email us at info@cmsdealer.com to learn more about our automotive CRM programs.