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CRM Solution

Forrester A Leading Markeing Research Firm, Forrester, studied 286 companies and various product platforms to determine the core elements of a CRM program. Below is a summary of the segmentation of product platforms to ensure a successful CRM program:

  • Customer Targeting: helps marketers define and develop new products, prioritize target markets and communicate offers. CMS Product
  • Customer Acquisition: helps salespeople sell by configuring solutions, setting prices, quoting, contracting, and taking customer orders. CMS Product
  • Customer Retention: supports customers after the sale, indicating scheduling installation and repairs, billing, diagnosing customer problems and routing customer inquires. CMS Product
  • Customer Understanding: collects and analyzes feedback and customer interactions with companies. CMS Product
  • Customer Collaboration: works collaboratively with customers, enabling them to interact with and support each other.

To read more Forrester Research on the core elements of a CRM program go to Forrester’s website to read more about Customer Relationship Management Programs.

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