Timely service department follow-up to increase repeat and referral business

Facts & Figures

Repeat Facts

  • • 95% of customers a dealer "sold to" will purchase again in their lifetime
  • • Closing ratios are seven times higher with repeat customers than expensive walk-ins
  • • Costs of generating a sale with repeat customers is five times lower
  • • Gross profit is higher
  • • Manufacturer CSI scores will increase with repeat customers

Referral Fact

  • • 30% of customers have a relative who will be trading in a vehicle within 90 days

Sad Fact

  • • 90% of those previous customers will not be contacted by his/her salesperson after delivery

Dealer Satisfaction

  • 99% of our customers will "strongly" or "very strongly" recommend us to others
  • 95% of customers who have been with us for four or more years have seen repeat sales increase in the third and fourth years by 114%

CONNEX Service

CSextra™

ServiceCSextra™ is a customer relationship management (CRM) program that offers Service Department promotions to current and prospective customers, using print material that includes postcards and other forms of direct marketing pieces.

CSextra™ delivers a personalized, targeted promotional message to your customers.

You provide us with information about vehicles serviced, by customer. We do the rest. We customize the print or email piece including pictures and send to your service customers. We price per piece including postage, if applicable.

Call us at 1.800.842.1820 or email us at info@cmsdealer.com to find out how we can help you meet your needs for a comprehensive CRM program.