Customer Management Systems™, Inc. (CMS) was founded by an enterprising, automotive sales professional as a multi-faceted, customer relationship management (CRM) program, designed for use in the automotive retail business.

PASCO®, a holding company located in Hudson, OH, purchased Customer Management Systems™. We began to market the program using a direct sales force under the product name of CustomServ™. As a customer relationship management (CRM) program, CustomServ™ enhanced dealerships' customer retention, built repeat and referral business and improved customer satisfaction.

We re-branded our customer relationship management (CRM) products and introduced the Connex® Product Suite. We then began offering multiple customer acquisition and retention services and were cross-selling additional services. Enhancing the services that we brought to our customers, we introduced cmsdealer.com. The website improved communication with our customers and provided a quicker turn-around on their requests.

We increased the effectiveness of our customer acquisition and retention services and introduced Connex® Marketing to maximize the potential from dealership databases of current and prospective customers and to identify new selling opportunities.

Customer Management Systems™ continues to enhance the Connex® Product Suite. We introduced CRcontact™ 7.1, a series of products that increase the impact and choice dealerships have with communication pieces by introducing email and premium print pieces for both prospects and sold customers. In addition, a personalized web page, MyCMS, was introduced to dealerships to help manage their Connex® products online. All products in the 7.1 series were designed to increase customer acquisition and retention opportunities. Customer Management Systems™ also launched CMS Italia on October 7 with several Italian dealerships located in Northern Italy.

Customer Management Systems™ has introduced its Lead Management Solutions! We manage all Phone, Walk-In, and Internet Leads for any size dealership. Our CRM solutions compliment our LMS program!

We continue to work with dealership management and salesmen to improve our products and services. We are currently on Cconnexion v3.2 with enhanced reporting, giving salesmen the ability to rate prospects and the ability to capture leads through a license scanner.

Click HERE to see our Product Suite.