Customer Management Systems™, Inc. (CMS) was founded by an enterprising, automotive sales professional as a multi-faceted, customer relationship management (CRM) program, designed for use in the automotive retail business.

PASCO®, a holding company located in Hudson, OH, purchased Customer Management Systems™. We began to market the program using a direct sales force under the product name of CustomServ™. As a customer relationship management (CRM) program, CustomServ™ enhanced dealerships' customer retention, built repeat and referral business and improved customer satisfaction.

We re-branded our customer relationship management (CRM) products and introduced the Connex® Product Suite. We then began offering multiple customer acquisition and retention services and were cross-selling additional services. Enhancing the services that we brought to our customers, we introduced cmsdealer.com. The website improved communication with our customers and provided a quicker turn-around on their requests.

We increased the effectiveness of our customer acquisition and retention services and introduced Connex® Marketing to maximize the potential from dealership databases of current and prospective customers and to identify new selling opportunities.

Customer Management Systems™ continues to enhance the Connex® Product Suite. We introduced CRcontact™ 7.1, a series of products that increase the impact and choice dealerships have with communication pieces by introducing email and premium print pieces for both prospects and sold customers. In addition, a personalized web page, MyCMS, was introduced to dealerships to help manage their Connex® products online. All products in the 7.1 series were designed to increase customer acquisition and retention opportunities. Customer Management Systems™ also launched CMS Italia on October 7 with several Italian dealerships located in Northern Italy.

Customer Management Systems™ has introduced a new line of products and solutions to help dealerships target, acquire, retain and understand prospective and sold customers. CAprospect™ and CAconnexion™ are two new products we rolled out this year.

CAprospect™ is a follow-up program with a choice of letters, emails, postcards or phone calls to turn prospective customers into sold customers.

CAconnexion is a web-based sales automation tool that allows dealerships to manage contacts with prospective and sold customers.

We have also renamed our entire CONNEX® Product Suite and introduced new services to ensure that we are delivering the complete CRM platform.

Click HERE to see our Product Suite.